As Sally Beauty continues its digital transformation it is constructing a first-class team to build and deploy game-changing digital technology, announcing two new high-profile hires.

The retailer has welcomed Kevin Metz as its VP of e-commerce and Vanathy Lakshmi as VP of digital product. Both hires follow Sally Beauty’s previously announced investment in talent and capabilities in digital commerce as part of its ongoing transformation plans.

“We are thrilled to add Kevin and Vanathy to the team to start leveraging their extensive expertise in e-commerce as Sally Beauty continues its digital transformation,” said Chris Brickman, CEO, Sally Beauty Holdings. “They will take us to the next level in our drive for a consumer-driven digital environment that operates seamlessly in partnership with our stores and supply chain.” 

Metz will lead the ambitious growth plan of all North American digital commerce businesses. This includes the websites for Sally Beauty and Cosmo Prof , mobile apps, portals, integrations with physical retail stores and third-party online marketplaces. Metz comes to Sally Beauty with two decades of experience in helping organizations build digital commerce capabilities that led to increased revenue while maximizing customer engagement and loyalty. He was most recently chief marketing and digital officer with Stuller, following e-commerce leadership positions at Ulta Beauty, Yankee Candle and Cache.

As VP of digital product, Lakshmi will be responsible for the digital guest experience and digital product roadmap across all Sally Beauty digital activities. Lakshmi joins the retailer with more than 10 years of experience in in-store and online product management. She also has a proven track record of growing customer retention through mobile-first strategies. Lakshmi was most recently senior director of digital product at Walmart, following extensive digital product leadership experience at Pier One, Academy Sports, and Frontgate.

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