Product Spotlight: It Cosmetics Superhero Mascara

it cosmetics superhero
The bomb dot com (but there’s a trick to it)

There’s a new superheroine in town (THIS girl) thanks to this mascara’s crazy insane curl hold. I’ve been wearing It Cosmetics Superhero Mascara for the better part of the past two months because the curl hold is simply out of this world, and even though the formula isn’t technically waterproof, it might as well be in at least one way because the hold is just as good as any waterproof mascara I’ve tried.

I’m talking long, luscious black lashes with wide-eyed, locked-down CURLS. FOR. DAYS. Boom! — instantaneously dramatic lashes.

I wore it to coffee with a girlfriend a couple weeks ago (hey, Fern!) and cried about, oh…five times during the conversation. (It was one of those emo visits. You know how it goes sometimes.) When I looked in a mirror afterward, I expected to see something completely different, but this mascara hadn’t budged or smudged at all.

In Hawaii I also wore it to the pool and beach a few times, and it lasted surprisingly well there, too, despite it not being classified as waterproof, which is something I’ve been trying to avoid lately, because I’m convinced that wearing full-on waterproof makes my lashes fall out more easily.

it cosmetics superhero
That’s two layers of Superhero on the lashes on the left eye (my right) and bare lashes on the eye on the right.

Here’s where things get a little complicated, though: To get this mascara to do the wonderful things it can do, you’ll have to work with it a while, because the already-thick-to-start formula thickens up even more over time, and once it has, you won’t be able to just swipe two coats on your lashes and ride off into the sunset with Keanu Reeves.

Now, after having used mine for about two months, whenever I draw the wand out of the tube, the brush loads up with an obscene amount of mascara. Like, I’m not kidding, enough mascara to coat five sets of lashes!

So you gotta take the time to remove the excess if you want to unlock this mascara’s riches. I’ll either run the brush across a paper towel, or I’ll unload the excess on the edge of the tube. If you don’t, brace yourself for a clumpy mess.

Your friendly neighborhood beauty addict,


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