Brazilian beauty giant O Boticário consolidates its presence in the United Arab Emirates with a second store in Dubai, less than six months after its debut in the Middle East touristic city in partnership with investment and management company Millennial Capital. The new store is located in the Dubai Mall, the world’s largest mall with approximately 1,200 stores.
“Opening a second O Boticário store in a demanding market, like the United Arab Emirates, is a result of the strength and consistency of the brand in Brazil – a blend of product quality, unique combination of perfume ingredients, consumer focus, relationship and trust with our partners and customers,” explained André Farber vice president of the O Boticário franchise.
“We have O Boticário stores in 15 countries. Now, we take advantage of the great receptivity of the Middle East to bet on another store of the brand. It is an incredible opportunity to further expand our performance, continue to share the unique creative alchemy and conquer different nationalities,” he added.
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