There are some fashion-brand beauty collaborations that are very cool but that I would never wear. An avant-garde gold lipstick is not my cup of tea, I’m afraid. But when it was announced earlier this year that Isabel Marant is launching a range with L’Oréal Paris, I knew it would be amazing.
Who better to spark a new trend for understated and – whisper it – useful beauty collaborations than the queen of French chic herself? ‘I approached this make-up collection in the same way I design my ready-to-wear collections: to be wearable any time, anywhere,’ Marant tells me.
‘Parisian style is not about social-media perfection, it is a natural elegance: super-natural for the day with statement updates for the night – a dark eye or a bright red lip. But never both at the same time.’ For those of us whose mantra is ‘less is more’, this is the chic, fuss-free range we’ve been waiting for.
The seven lipsticks consist of flattering pinky nudes, rose tones and, of course, a true red. Also in the line-up is a brilliant pink lip and cheek gloss that imparts a believable, natural flush, and a clear gel for brows and lashes that everyone needs in their make-up bag.
There’s even a simple palette of two eyeshadow powders for an easy-peasy smudgy smoky eye. The range is basically Parisian cool packaged up in an expertly edited, very wearable make-up collection. It launches this Wednesday exclusively on feelunique.com, with prices from £8.99.
Happily, Marant seems to be capturing a new mood for practical, less-is-more ‘fashion’ make-up – here are some other brands following her lead.
The Telgraph Top Five
Lancôme x Proenza Schouler Double Ended Lip Kajal in 10 Pure Brown, £25.50
A handbag must-have for all nude-lip lovers.
With four barely there metallic shades, there’s not a dud hue in this palette.
A surprisingly great product for the price, this rivals more expensive versions.
H&M T-Shirt, £4.99 for 20ml
This pretty blossom hue looks beautiful on every skin tone.
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