Douglas will be the official retail sponsor for the launch of Indie Beauty Expo (IBE) Berlin, which will take place on March 22 and 23, 2019, at Station Berlin. Douglas’ support for IBE Berlin underscores the company’s commitment to make Douglas more accessible to independent brands and, by extension, make independent brands more accessible to Douglas consumers.
Europe’s leading selective beauty retailer will also rely on Indie Beauty Media Group (IBMG), the organiser of the series of events dedicated to independent beauty brands, to source a world-class collection of independent beauty brands across a wide range of categories.
“This will provide millions of beauty enthusiasts living in Europe with the opportunity to shop an expertly curated collection of exceptional products. For independent brands, this is an invaluable opportunity to be discovered by customers throughout Douglas’ 2,400 stores across 21 European countries,” says IBMG in a statement.
Finally, Tina Mueller, CEO of Douglas Group, will be the keynote speaker at the BeautyX Retail Summittaking place May 13th – 14th, in Dallas, Texas, further emphasizing Douglas’ commitment to the community by investing in education and thought leadership.
“Independent beauty is a strategically important area for Douglas, and we want to earn our place as the instinctive retailer-of-choice for independent brands entering or expanding in Europe,” said Tina Mueller, CEO of Douglas Group. “We also recognize that beauty entrepreneurs are the real driving force behind independent beauty, which is why we also want to directly connect with innovators, so that we can earn their trust and respect.”
“Independent beauty is about beauty entrepreneurs who are tirelessly pushing the boundaries of innovation to address unmet needs and delight consumers. By partnering with Douglas – a recognized leader in beauty retailing and a company with a well-established track record of bringing new innovations to market – we will be able to assist many more entrepreneurs in Europe while opening a substantial new area of opportunity for all beauty entrepreneurs,” added Nader Naeymi-Rad, co-founder of IBMG.
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