Fresh Friday: A Teen Runs This New Beauty Brand That Takes a Stand Against Bullying

raazika cosmetics
Go young entrepreneurs, go! (A high school student runs this brand!)

MBB’s “Fresh Friday” series takes a look at new beauty brands (and venerable O.G. brands that are new to me). Let’s discover new makeup!

Guys, do you remember what you were doing at 15…? I’ll tell ya, I certainly wasn’t running my own makeup line, LOL! Say hi to Raazika Cosmetics, a new cruelty-free indie line founded by high school student Khadija Ikram, who started the brand fueled by her passion for makeup and her desire to help her community. The brand donates a portion of all proceeds to anti-bullying campaigns.

Yeah, at 15 years old, I was marching around a football field with a flute in a band uniform while simultaneously plotting ways to up my GPA… I wasn’t starting my own business (although I wish I had!).

In Arabic, Raazika means “one who provides for others,” and the line is cruelty-free, fragrance-free and Halal-certified, meaning that the ingredients are permitted within Islamic or sharia law (you can read more about it here if you’re curious), and they’re available now online. The brand is still quite small and very new.

raazika cosmetics
I’m wearing Raazika Cosmetics Hi Def Foundation in Caramel and the Liquid Lipstick in Bentley Bliss.

Within the line, there are full-coverage foundations ($36 each), a couple of contour kits ($49 each), vegan brushes ($16-$30 each), a sprinkling of eye makeup (there’s a mascara and a liner), liquid lipsticks ($27 each) and lip pencils ($17 each), so it’s not Fenty big, but it’s not a teeny, tiny product range either.

Everything’s priced within the Too Faced/Make Up For Ever/Smashbox range. Like, their Hi-Def foundation, which I’ve tried — I think it’s pretty good (super full-coverage!). It’s $36 for a 0.68-oz. bottle, and a little goes a loooong way. I almost want to call it concealer-coverage worthy because it’s SO pigmented and intense, and now that I think about it…it looks and feels very similar to NARS Radiant Creamy Concealer. I’ve worn shade C45 Caramel a few times, and I like how it looks in pictures, in particular, because of how well it blurs my pores. Straight-up hides everything.

I’ve also tested two of the brushes, the Faux Jumbo Buffer and the Small Pointed Face, which are pretty soft and less stiff than usual for synthetics (as you know, some synthetic brushes feel very stiff). If you like Real Techniques or It Cosmetics brushes, I think you’ll like these, too.

Oh! — the matte liquid lipsticks? Just like the foundations, they’re *very* pigmented, but they do kinda dry out my lips…

If you’d like to learn more about Raazika Cosmetics, check it out online.

Your friendly neighborhood beauty addict,

Karen

P.S. TGIF!!!!

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