Anaïk acquires Hong Kong based Trad’Partners to boost global growth – Premium beauty

Three years after the opening of their New York office, Anaïk is carrying on with its international development with the acquisition of Trad’partners also known as TPS, a company headquartered in Hong Kong, with additional offices in Dubai and Paris. TPS has been branding and distributing GWP products for the beauty industry for 14 years and is employing a total 21 people.

With this merger, Anaïk and TPS expect to better serve their customers thanks to an improved geographical coverage through seven offices (New York, Paris, Lille, London, Dubai, Hong Kong and Shanghai) in five countries

With this merger, Anaïk and TPS expect to better serve their customers thanks to an improved geographical coverage through seven offices (New York, Paris, Lille, London, Dubai, Hong Kong and Shanghai) in five countries

According to Anaïk, this merger – which is effective since December 2018 – should allow Anaïk and TPS to better serve their customers thanks to an improved geographical coverage through seven offices (New York, Paris, Lille, London, Dubai, Hong Kong and Shanghai) in five countries, an extended portfolio of GWP and packaging items (including luggage, textile, home, electronics, jewellery, watch, boxes and more), enhanced services (eco-friendly design, co-packing and digital solutions), and a more efficient supply chain: materials, manufacture, supply, quality and social.

Anaïk for L’Occitane

Anaïk for L’Occitane

Today, the emotional marketing specialist counts a total of 130 employees. In 2018, the company expected to achieve a turnover of 57 million euros, a 10% growth from the previous year. The company works with major players in the beauty, retail and air travel industries, including Clarins, L’Oréal, LVMH Beauty, Pierre Fabre, Auchan, Chronodrive, Air Caraibes and Singapore Airlines.

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