5 New, Eco-Friendly Beauty Brands, Just in Time for Earth Day

Today is Earth Day, and no matter where you stand on the fight for climate change—the biggest threat to humanity, according to the U.N.—chances are you’re here for better air quality, water, and renewable energy. A great first step towards saving the planet? Revitalizing your beauty regimen, which is getting easier by the day thanks to a bevy of brands putting sustainably sourced ingredients and environmentally conscious packaging first. Here, five new beauty lines that will improve your complexion—and your carbon footprint.

Circumference

This line of natural skin care out of New York has masterfully combined powerhouse products with guilt-free practices. Each botanical found in the serum, hydration mask, and balancing oil, the latter of which includes the antioxidant-rich sacha inchi oil, which was harvested on a farm in the coastal region of Peru, is cold-pressed, unrefined, and never diluted—an act that ensures both efficacy and environmental sustainability. And, if an ingredient can’t be traced back to its roots, it doesn’t make the cut: “It is not just about what goes in the bottle,” says founder Chris Kim, who launched Circumference with his wife Tina this month. “It is a question of how [the product] is raised, extracted, and processed, down to where the plant is from indigenously, so to make sure we are not sourcing ingredients that are in a shortage from a global standpoint.” Pair that with its chic, recyclable glass bottles, and you have a minimalist’s dream come true.

Loli

“Why can’t we reinvent beauty?” asks Tina Hedges of Loli, a skin-care line that boasts a food-grade, fair-trade, organic, and ethical policy. With naturally grown ingredients hand-sourced from the farm and sea, the brand offers a wide range of bases (a plum elixir for your hair and face made of repurposed kernels from a farm in France) and raw oils (antioxidant-rich grape seed, collagen-boosting red maca root) for you to mix and muddle based on your skin’s needs for the day. Added water, preservatives, and synthetics not included. Think of it as a whole food delivery service but for your face: With all the right ingredients and recipes at your fingertips, your skin will never go hungry again. An added bonus (okay, two)? Not only is packaging designed to break down into compost in 180 days, but with each purchase, a donation will be made to organizations committed to ending human trafficking.

Esker

Vegan, plant-based, and made with organic ingredients, Esker’s concentrated aromatic extracts are made in the U.S. but sourced from flowers, fruits, seeds, and more found all over the world. “Our frankincense comes from Owan, Africa where they have these really cool trees with families that have tended to the land for generations, distilling resin into oil,” says founder Shannon Davenport of the ingredient found in her restorative oil, which is also made of antioxidant-rich carrot seed and organic ylang-ylang flower. And if the color coded recyclable packaging doesn’t sweeten the deal, a rainbow of pastel hues to mark each ingredient for even the most label-averse eyes, then perhaps the hidden packet of pollinator-friendly wildflower seeds will do the trick. After all, what’s good for the bees is good for the plants—and planet.

Face Oil, $65 [welcometowondervalley.com](https://welcometowondervalley.com/collections/all/products/face-oil)

Wonder Valley

In 2014, husband and wife duo, Jay and Alison Carroll, set out to bottle the love and lore of olive oil: Romans bathed in it, kings were anointed in it, Olympians shaved with it, and now, the rest of us can soak up its benefits with their all-natural face oil. Infused with dried calendula blossoms and a lightweight jojoba oil sustainably sourced from a small farm in California, the multitasking oil fights fine wrinkles and tired skin and is but one product of their soon-to-be launched unisex line. “I’m a tomboy at heart,” says Carroll, who admits to wearing her husband’s clothes and woodsy colognes, hence the line’s black packaging and wood sap seals. “This line was really about making a product a husband and wife could share.” And truly, what better way to minimize waste than by cutting it in half?

Evolve Organic Beauty

A driving force behind organic beauty, Laura Rudoe traveled as far as the Amazon to look for superfoods for her skin-care line, Evolve Beauty, which is coming stateside in May. “I saw the [real] benefits you could bring to a community if you are working with them sustainably,” she says of her time spent traveling the globe, scooping up nourishing oils like baobab which, when infused with natural sugar extracts and water, acts as a gentle, soap-free cleanser. With a hint of rose and vanilla, it smells as good as it feels—and looks every bit of it, too. Packaged in recyclable materials sourced locally in the U.K., and hand-bottled in Hertfordshire, England, the eight-product skin-care line includes both staples like hyaluronic serum and rarities such as rainforest rescue blemish serum, which includes willow bark, acai, and copaiba—all-natural sources that boost complexion with out the risk of irritation. Proving you don’t have to sacrifice efficacy for ethics.

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